Planned and executed multiple in-branch events, including International Credit Union Day, BCU Ownership Advantage, and Digital Day, coordinating timelines, branded materials, and promotional SWAG across branch teams to drive member engagement and community presence.
Developed several staff support tools and delivered 10+ internal training sessions to align frontline teams on campaign objectives and equip them to convert marketing efforts into sales.
Collaborated with the community team to plan and execute community activations with partners including Area 506 and Mosaïq Moncton, coordinating marketing support and on-site brand presence to connect BCU with the communities it serves.
Contributed 40+ volunteer hours this year in support of Brunswick Credit Union's community presence, acting as a brand champion and living the cooperative principle of concern for community.